Analysis of online pharmacy commodity marketing strategy - taking Tmall pharmacy as an example
网上药店商品营销策略分析一以天猫药店为例

摘要

近年来，我国在科学技术领域取得了众多显著的成就，其中电子通信技术以及互联网科技都取得了迅猛的发展。由于科技进步，电子设备迅速更新换代并在我国人民生活中普及，人们可通过电子设备和互联网实现多种形式的沟通与交流，跨越了空间的距离，促进了人们之间情感和工作交流，为人们日常生活和工作都提供了极大的方便。部分企业家在对互联网平台经过长期的调研与观察后发现了新的商机，他们利用互联网搭建大型网络购物平台，使得人们日常购物更加便捷。在此种情况下，传统的门店销售受到一定的冲击，不少药品销售行业也纷纷入驻网络购物平台，实现了药品的网络销售，因此本文对网上药店商品营销策略进行了分析。

Abstract

In recent years, my country has made many remarkable achievements in the field of science and technology, among which electronic communication technology and Internet technology have achieved rapid development. Due to the advancement of science and technology, electronic equipment has been rapidly updated and popularized in the lives of people in our country. People can realize various forms of communication and exchanges through electronic equipment and the Internet, spanning the distance of space and promoting emotional and work exchanges between people. People's daily life and work have provided great convenience. Some entrepreneurs have discovered new business opportunities after long-term research and observation of Internet platforms. They use the Internet to build large-scale online shopping platforms to make daily shopping more convenient. In this case, the traditional store sales have been affected to a certain extent, and many drug sales industries have also entered the online shopping platform to realize the online sales of drugs. Therefore, this article analyzes the online pharmacy commodity marketing strategy.