Research on the experiential e-commerce marketing mode of regional healthcare companies
区域医疗保健公司体验式电商营销模式的研究

摘要

随着科学技术的不断发展，医疗卫生发展水平也得以不断提高。保健类医疗器械的种类也更加多样化，怎样科学合理地使用医疗器械，以便更好地发挥医疗器械的使用功能。患者作为特殊的消费者，不断提升消费者的满意度是保健医疗器械企业提高销售额的重要指标。

Abstract

With the continuous development of science and technology, the development level of medical and health care has been continuously improved. The types of health care medical devices are also more diversified. How to use medical devices scientifically and reasonably, in order to better play the use function of medical devices. As special consumers, continuously improving consumer satisfaction is an important indicator for health and medical device enterprises to increase sales.