Research on the development path of Shaanxi Traditional Chinese Medicine Industry underthe background of rural revitalization
乡村振兴战略背景下陕西中药产业发展路径研究

摘要

乡村振兴是关系国计民生的重大工程，而产业兴旺是乡村振兴的重要基础。陕西省作为中药资源大省，自然和文化资源丰富，产业基础良好。大力发展中药产业将有效促进乡村产业兴旺、建设美丽乡村。本文运用SWOT分析工具对乡村振兴战略背景下陕西中药产业发展现状进行分析，提出推进中药产业三产融合发展、促进中药文化健康旅游产业发展、强化中药产业科技创新能力、推动“秦药”品牌快速发展、完善中药产业质量保障体系等优化路径，促进陕西中药产业高质量发展，助力乡村振兴。

Abstract

Rural revitalization is a major project related to the national economy and the people's livelihood, and industrial prosperity is an important basis for rural revitalization. As a province with large resources of traditional Chinese medicine, Shaanxi Province is rich in natural and cultural resources and has a good industrial foundation. Vigorously developing the traditional Chinese medicine industry will effectively promote the prosperity of the rural industry and build a beautiful countryside. This paper uses SWOT analysis tools to analyze the development status of Shaanxi traditional Chinese medicine industry under the background of rural revitalization, and proposes optimization paths such as promoting the integration of three industries of traditional Chinese medicine industry, promoting the development of traditional Chinese medicine cultural tourism, strengthening the scientific and technological innovation ability of industry, promoting the rapid development of the "Qinyao" brand, and improving the quality assurance system of industry, so as to promote the high-quality development of Shaanxi traditional Chinese medicine industry and help rural revitalization.